You will then get an email when Google finds new brand mentions on the web. Just set up Google alerts for any brand-related terms. The author already knows who you are, and it will often only take a small push to convert this mention to a link.īut first, you need to find unlinked mentions, which you can do with Google Alerts. With unlinked mentions, you’re already halfway there. Should they wish to know more about your business, they will probably have to resort to Googling you.
Links help people to navigate the web, meaning that unlinked mentions make it harder for readers to reach your site.Links help you to rank in Google, so you want as many high-quality links as possible if you care about SEO (which you should!).
People will sometimes mention your brand without linking back to you. Monitor for unlinked mentions of your brand, then pursue them Now let’s go over a few actionable ways to use Google Alerts. Here’s an example Google Alert that tracks mentions of my name on the web: Choose a delivery email address (this is where Google will send your alerts).Choose how many results you want to see: “all results,” or “only the best results.”.If you’re unsure, leave this as the default “automatic.” Choose a source for your alerts: web blogs news etc.Choose how often you’d like to receive alerts: once a day as it happens once a week. Select “Show options” (below the search box).Google Alerts will display a results preview as you type.
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